ENIOLA. O. AJAYI
Creative & Data-Driven Marketing Professional
Lagos, NG.About
Highly creative and data-driven Marketing Professional with over 4 years of experience, specializing in end-to-end digital campaign leadership across diverse industries including tech, wellness, photography, and publishing. Proven ability to craft platform-specific strategies and compelling narratives that significantly boost brand awareness, engagement, and conversions. Adept at leveraging analytics to deliver measurable results and build strong brand identities in dynamic environments.
Work
Lagos, Lagos, Nigeria
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Summary
Currently overseeing content strategy and visual storytelling for a photography brand, enhancing brand visibility and audience engagement.
Highlights
Produced high-impact Instagram Reels, BTS videos, and photo showcases featuring collaborations with notable artists (e.g., Asa, Wizkid), significantly increasing brand visibility and reach.
Maintained a consistent, curated brand aesthetic across all platforms, ensuring strong resonance with diverse Nigerian and Canadian audiences.
Managed audience interaction and community growth through interactive content, fostering stronger brand loyalty and engagement.
Led monthly performance reviews, leveraging data insights to optimize content strategy and drive continuous improvement.
Lagos, Lagos, Nigeria
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Summary
Managed dynamic social media content calendars and promotional strategies, significantly boosting engagement, awareness, and conversions across multiple platforms.
Highlights
Managed multi-platform social media content calendars, achieving a 40% increase in engagement, 25% rise in brand awareness, and 15% growth in conversions.
Developed and executed promotional content for key sub-brands (e.g., Libido Care, MatchupwithTMG), significantly boosting brand visibility and strengthening identity.
Conducted in-depth audience and trend research, producing high-quality content that significantly increased follower growth and community interaction.
Utilized analytics tools to refine content strategies, resulting in a 15% improvement in engagement and enabling data-driven decision-making.
Lagos, Lagos, Nigeria
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Summary
Developed and executed go-to-market strategies and marketing campaigns for new product features in collaboration with cross-functional teams.
Highlights
Developed and executed go-to-market strategies for new product features, collaborating with product and design teams to drive successful launches.
Crafted compelling, high-converting copy for emails, landing pages, feature announcements, and B2B social media campaigns.
Conducted comprehensive market and competitor analysis to optimize product positioning and content relevance.
Tracked and optimized campaign performance (CTR, engagement, sign-ups) through A/B testing and cross-functional coordination.
Lagos, Lagos, Nigeria
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Summary
Managed monthly content calendars and executed digital campaigns, significantly boosting author visibility and book launch participation.
Highlights
Managed monthly content calendars and executed campaigns that boosted author feature visibility and book launch participation by over 25%.
Collaborated with publishing and design teams to ensure cohesive messaging, contributing to a 5% growth in newsletter subscriptions.
Wrote high-converting social and ad copy tailored for book lovers, driving a 30% increase in content shares and saves.
Launched targeted paid campaigns and influencer partnerships, increasing platform visibility and app downloads by 10% during peak campaign periods.
Lagos, Lagos, Nigeria
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Summary
Developed high-performing content plans and directed creative shoots for Samsung Nigeria, ensuring brand guideline adherence and audience resonance.
Highlights
Developed high-performing content strategies tailored for Samsung Nigeria’s audience, leveraging data insights to inform creative direction.
Collaborated with The Media Girl team to ensure social media content adhered to Samsung's global brand guidelines while resonating with the Nigerian audience.
Directed photo and video shoots, showcasing Samsung products in relatable Nigerian contexts and enhancing audience connection.
Crafted customer-centric narratives highlighting Samsung products’ role in empowering creativity, connectivity, and productivity.
Lagos, Lagos, Nigeria
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Summary
Led social media strategy and content creation, driving significant engagement, brand awareness, and conversions for clients.
Highlights
Managed dynamic social media content calendars, achieving a 20% increase in engagement, 25% boost in brand awareness, and 15% growth in conversions.
Developed promotional strategies and content (blog posts, articles, campaign assets) for brands and clients, aligning with strategic brand goals.
Conducted daily trend research to create high-quality, relevant content, driving audience interaction and platform growth.
Led successful campaigns, increasing followers by 40% and boosting meaningful conversations by 30%.
Lagos, Lagos, Nigeria
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Summary
Managed consistent social media content calendars and developed promotional materials to drive engagement, awareness, and conversions.
Highlights
Managed consistent social media content calendars across various platforms to drive engagement, awareness, and conversions.
Developed content strategies and promotional materials tailored to brand and client objectives, enhancing overall campaign effectiveness.
Executed targeted campaigns that successfully increased follower count and fostered active audience conversations.
Lagos, Lagos, Nigeria
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Summary
Developed and managed strategic social media strategies and content calendars, fostering engagement, awareness, and conversion.
Highlights
Developed and managed strategic social media strategies and content calendars, fostering engagement, awareness, and conversion.
Leveraged social media analytics tools to refine content strategies, achieving a 15% improvement in overall engagement metrics and optimizing content for maximum impact.
Coordinated collaborative campaigns and events, amplifying brand visibility and reach through strategic partnerships within the visual content creation community.
Lagos, Lagos, Nigeria
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Summary
Managed social media content calendars, maintaining high engagement rates and achieving significant follower growth.
Highlights
Managed social media content calendars to drive engagement, awareness, and conversions.
Maintained a high engagement rate (30-40% increase) on Twitter through consistent updates and interaction.
Achieved a 40% increase in Instagram followers within 6 months through strategic content creation.
Lagos, Lagos, Nigeria
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Summary
Curated monthly content calendars, created targeted ads, and optimized social media performance as an intern.
Highlights
Curated monthly content calendars for brands, improving awareness and community engagement.
Created targeted ad campaigns that increased sales and brand awareness by reaching specific target personas.
Measured and optimized social media performance utilizing analytics tools for data-driven improvements.
Filmed and edited engaging content for the brand’s social media channels.
Lagos, Lagos, Nigeria
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Summary
Managed social media content calendars, created engaging video content, and conducted daily trend research for content generation.
Highlights
Managed social media content calendars to drive engagement, awareness, and conversions.
Produced engaging video content for social media channels.
Conducted daily trend research to inform and generate relevant content.
Unknown, Unknown, Canada
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Summary
Managed social media content, conducted trend research, and engaged with influencers to drive brand awareness.
Highlights
Managed social media content calendars to drive engagement, awareness, and conversions.
Researched social media trends and competitor activity to produce highly relevant content and optimize content calendar creation.
Wrote and edited engaging articles and blog posts, incorporating SEO keywords for enhanced visibility.
Sourced and managed influencer collaborations to drive brand awareness.
Skills
Creative Tools
Canva, CapCut, Meta Suite, Buffer, Google Suite, MS Office.
Marketing & Strategy
Content Strategy, Product Marketing, Social Campaigns, Paid Ads, Email Campaigns.
Professional Skills
Product Management, Research & Analysis, Creative Problem-Solving, Cross-Functional Collaboration, Time Management, Public Speaking, Strategic Thinking.